Melissa has designed a limited edition line of accessories and footwear in collaboration with the Netflix hit series, Stranger Things. Releasing in celebration of the show’s fourth season debut, the capsule collection features the brand’s eternally-classic silhouette, the Melissa Possession Sandal, the summer-ready Melissa Beach Slide, as well as tote bags that all pull inspiration from Stranger Things.

All campaign was imagined to celebrate the sci-fi show in style, with a Reality Video Teaser of Melissa Galery New York dominated by the upside down and 3D’s videos of the products in this supernatural-spirited universe.

what i did

concept, strategy and art direction

creative strategy: Team Melissa

communication strategy: Team Melissa

art direction: Gabriel Marcon and Matheus Leston

execution: Oscar Christofani Segovia e Glauber Barreto

client: @melissaoficial

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