During Lollapalooza Brasil 2022, Melissa made a statement in the festival with the Translucid Box, an activation that brought together everyone who wanted to stay closer to the most iconic shoe brand of the country. Even who didn't attend the event could have a taste of this experience with the Jelly TV, which hosted artists and influencers attending Lollapalooza for a series of talks and interviews about fashion, art and music, live from YouTube. Based on the branding for the collection highlighted at the time, The Real Jelly, this visual identity was created for the show's communication.