AINA is a project that is born with the intention of awakening, creating and deepening the connection between the body and the earth, the soul and energy, seeking to facilitate the reconnection with the 'I'. With a work welcoming diverse supports, the designer seeks through sustainability and quality to exhibit new products, with the aim of creating simplicity, beauty and meaning for moments and experiences lived and felt.

Aloha ‘Aina, which literally means "love of the land", is a central idea of ancient Hawaiian thought, cosmology and culture. The concept is felt by many people in Hawaii as a focus of ecological and cultural understanding. Traditionally, the concept goes back to mythical times, and is illustrated extensively in creation chants, which emphasize the connection between the land and the people.